Disney+ sells nostalgia and it sells like crazy

Adults? Boomers? Kids? Teenagers? You must have seen the lion king.

I was amazed by the fact that Disney Plus has now 60 million subscribers in less time than the juggernaut Netflix.

Whoops! If I was the CEO of Netflix I would seriously reconsider the marketing strategy or licensing contracts.

The thing is, Netflix has been around for many decades but still Disney has managed to eat up a large share.

What’s their secret? Family friendly movies.

We agree that there is no comparison between the number of titles and shows on Netflix with Disney’s catalog.

However Netflix has not many movies and TV shows for kids and families. This is where Disney wins the race. And during these times, all you need to do watch a good movie to relax especially if you have kids. Or a loving partner.

If you look from a marketing angle, then Netflix offers 100 shows to get more customers. More is good, right?

Disney, on the other hand, offer 1 show for 100 customers. They are more specific and limited but pitch to cult audience. To nostalgia.

That’s why Disney is competing with Netflix even though the streaming service has no such intentions.

What’s your favourite Disney show or even Netflix? Just looking for more suggestions..